Tips for Tweaking a Site for Mobile Search Optimization

October 24, 2012

Smart phones now outsell PCs and 86 percent of adults (and even a higher percentage among business professionals) own a mobile phone, according to recent findings from the Pew Research Center. In light of the mobile-centered trends, Tom Pick discusses how it relates to big data and the B2B world in his article, “Mobile SEO: How to Search Optimize Mobile Websites.” Pick shares some tips for increasing mobile SEO, starting with basic on-page updates:

As with traditional websites, follow basic on-page optimization best practices on mobile sites: use keywords in your mobile site content, headings, keyword links, image alt tags, and of course, page meta titles. But keep meta titles short: absolutely no more than 65 characters (including spaces), and preferably 45 or less (the display limit in the Safari browser).

Social and mobile go together, so include popular social sharing buttons (e.g., Facebook, Twitter, Google+ and email) on your mobile web pages to make them easy to share.

It may seem obvious, but make sure your corporate website and mobile website link to each other.

Pick also suggests linking your mobile site to popular sites like Google Maps, Yelp, Foursquare, and Facebook Places. One way to boost your site’s mobile experience is to add a powerful search system, like InSite. Mindbreeze’s InSite solution gives a custom searching experience unique to the user with the added benefit of mobile capabilities.

Philip West, October 24, 2012

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