InMagic Makes Welcome Customer Pledge

October 30, 2012

InMagic has taken a step forward with a recent promise to its customers. On the company’s blog, General Manager and CTO Phil Green posts, “Back to the Future: a Pledge to Keep our Customers Self-Sufficient.” This vow to boost ease-of-use is an attitude we like to see.

One of InMagic’s primary commitments, says Green, has always been to provide software that can be easily used and customized by even the non-technical among us. As the Web grew in scale and complexity, however, that goal became more of a challenge for the company’s DB/TextWorks WebPublisher solution. Clients using that software to build and maintain their Web sites have often found it difficult to modify their sites without the help of a skilled Web developer.

InMagic now has the solution. Green recalls a client who urgently needed two things for their custom DB/Text WebPublisher-based website. First, they wanted the ability to make changes to their site without tapping an expensive consultant. The customer also wanted to stick with InMagic’s DB/TextWorks to build and maintain their database. Green writes:

“We were thrilled to be able to offer our new solution, Presto for DB/Text. The DB/TextWorks connector in Presto for DB/Text enables the client to build and maintain their textbase in DB/TextWorks while publishing the content in Presto. And the connector easily accommodates their textbase of more than 100,000 records. In addition, the Presto configuration layer enables the client to easily make changes to the website without technical support. In fact, the client is so comfortable with the product that they’re handling the majority of development of their new website themselves, with only limited configuration and building help from us.”

Green goes on to mention another client, one who successfully used Presto to rebuild their intranet site and to integrate with SharePoint. Specialized InMagic Web parts installed into SharePoint made Presto content available in the customer’s new SharePoint-based intranet.

Formed almost thirty years ago, InMagic is located in Woburn, MA . The company builds information management tools that, they say, are known for low cost of ownership, flexibility, ease-of-use, and rapid deployment. Some prominent customers include NASA, the esteemed Lincoln Center for the Performing Arts, and corporate powerhouse Owens Corning.

Cynthia Murrell, October 30, 2012

Sponsored by, developer of Augmentext


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