HP Autonomy and SEO

December 18, 2012

Online Media Daily recently reported on the use of Autonomy’s Optimost Campaign platform by Omnicom’s search division, Resolution Media, in the article, “Resolution Media Gains Autonomy, May Extend New Search Platform to All Omnicom Clients.”

According to the article, Hewlett Packard and Omnicom have been working together for years and in February 2009 Omnicom took over HP’s marketing efforts. Since Autonomy was acquired by HP last year, the company is incorporating its SEM campaign with the Optimost platform. This technology has been found to improve cost per clicks and conversion rates.

The article states:

“A case study with Braun Corp. earlier this year documented improved SEM returns, based on Autonomy’s search platform. The campaign generated a 42% increase in conversions, 64% decrease in year-over-year cost-per-acquisition, and 17% decrease in year-over-year cost-per-click. Other Autonomy customers include Avis, Discover Financial, Hilton Hotels, Macy’s and Target.

HP’s Software business includes two units: Autonomy and the legacy HP software business. Autonomy, which HP acquired in October 2011, focuses on supporting a product suite, rather than marketing services. Rivals IBM and Adobe support clients through software and Web-based products, but also a full suite of services.”

Interesting approach from the struggling HP which seems to be moving from its comfort zone into some new territories. How will the HP way match up with the SEO way?

Jasmine Ashton, December 18, 2012

Sponsored by ArnoldIT.com, developer of Augmentext


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