Paid Links May Be the New Content Manipulation Game

January 8, 2013

With the New Year upon us, we can count on new tricks for content manipulation. Search Engine Land brings to our attention of the of the possible new tricks in “Will 2013 Bring a Paid Link Resurgence?” Not many people give credit to link builders, but the conjecture is that bad links for Web sites could potentially be as bad as negative SEO. Google has once more updated its Webmaster Guidelines and paid linkage is a way to manipulate Google’s search results. Google is punishing web sites for unnatural links. Webmasters will have to finally admit that content is the only way to get to the top of Google’s search results or control their marketing process. The later usually involves greenbacks that most do not want to spend. If business starts to suffer, however, guess where investments will need to be made?

Google is working overtime to control its search results:

“Google’s constant attempts to crack down serve only to spawn new and harder-to-catch ways to win. It sounds harsh but I know that no matter what methods they develop of controlling manipulation in one form, people will find ways to manipulate something else, until that gets smacked too, and they start over again.”

Paid links are part of everyday Web search and their impact is felt, we just do not realize it. However, one method of search results manipulation does not prove better than the other. It all depends on what is popular at the time and what can get past Google’s aggregators.

Whitney Grace, January 08, 2013

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