Graph Search Makes Facebook Rival Google
January 30, 2013
Facebook’s search application has never been very strong. Yandex’s Wonder application has urged Facebook to bump up its search development and launch the new Graph Search. Steve Cheny’s blog takes an in depth look at the new Graph Search in his post: “Graph Search’s Dirty Promise And The Con Of The Facebook ‘Like.’” Graph Search is supposed to compete with Google and allow users to search all of the content on their social networks. Cheny says that Graph Search is much weaker than Facebook wants to admit and most of the data it searches is outdated.
Cheny explains that Facebook has convinced companies that they need to buy fans, meaning “likes” on Facebook. Facebook’s users are not its customers, rather these companies are and they have spent 50% of their advertising budget on Facebook campaigns. All of this produces a lot of data and connections, but Cheny argues that it will not meet users’ real needs.
“The truth is Graph Search deserves the exact disclaimer FB gave it… it’s a beta product. Through time, iteration, and effort it can and will be a useful tool for FB power users who are well connected, to find people and to sift through memories. But the fact is we’re living in a web where services are unbundling, and social is unbundling too. You simply can’t roll up recommendations for people, places, and interests into a service that’s one size fits all. “
Of course Graph Search is a beta. It will not decide what you do, only try to influence your decision. Facebook have you failed in search?
Whitney Grace, January 30, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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