Decision Making Only Becomes Easier for CMOs with PolySpot

February 6, 2013

Last year, Gartner forecasted that by 2017, the CMO would be spending more on IT than the CIO. The landscape of office politics has caused what Forbes is calling “Big Data Star Wars: The CMO/CIO Wars Continue.” Money drives the decisions in external business affairs and clearly the same is the case for internal issues as well.

Acknowledging that IT budgets are shrinking and CMO desires to tap into insights from unstructured data platforms is only increasing, the article purports the trend as a continuing one.

The article states:

Marketers want to do more with big data in 2013, which probably means they will increase the pressure on the IT department or by-pass it with cloud-based resources. More than half of the survey respondents said they have already started implementing real-time data and plan to make greater use of it in 2013 to drive more personalized marketing campaigns, with another 30 percent saying they plan on using it for the first time or consider using it.

Many of the technology resources available to organizations aid in connecting departments across the enterprise with information access to insights churned from big data solutions. One such technology that we have seen make waves in this area is PolySpot. Their library of over one hundred connectors makes decision making for business professionals a cinch.

Megan Feil, February 6, 2013

Sponsored by, developer of Beyond Search.


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