LinkedIn Takes the Place of the Traditional Newspaper

April 26, 2013

Gone are the days of the newspaper boy and his route to be replaced by tablet and the warm glow of an app on its screen. LinkedIn is a professional job networking Web site and it replaces the old-fashioned want-ads. The newspaper consisted of more than want-ads and Read Write informs us that the business section has been replaced: “With Pulse, LinkedIn Is Becoming The Newspaper Of the Future.” LinkedIn’s $90 million acquisition of the news-reader Pulse gives it users access to articles from 750 publishers.

The LinkedIn heads want their Web site to be the definitive professional platform:

“That means bringing in a wide variety of sources — a layer of original, exclusive, high-end articles on top; links to relevant business items from around the Web in LinkedIn Today; and user contributions in LinkedIn Groups and profile updates. The only problem LinkedIn has on its current website is that its tools for reading, saving, and sharing content leave something to be desired. That’s where Pulse comes in.”

LinkedIn is not afraid to add media to its company and so far it has gained it a respected reputation and more money in the pocket. Where are the Sunday coupons and comics, though?

Whitney Grace, April 26, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

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