Choosing the Right Domain Name: Short Sweet and Memorable

May 31, 2013

The article on Search Engine Journal titled How Your Domain Name Will Impact SEO & Social Media Marketing delves into what’s in a name. For some time keywords were the most sought after names but that has recently become less of a factor, having been replaced in importance by brandable domain names. The article explains how to choose,

“Your domain name must be easy to spell. Avoid commonly misspelled words, intentional misspellings and hyphens. Your domain name should sound like a trustworthy authority. As this research brief puts it, users “demonstrate a clear preference now for credibility and trustworthiness in a domain name.”… Keep your domain name short; 1 or 2 words is best. The top 100,000 websites, on average, have 9 characters in their domain names.

Other tips include being unique (think Google), relevant, memorable and choosing .com over a less well-known extension. Finally, whether you use an obscure word, make up a word or combine words to make a portmanteau (like Pinterest), remember that your domain name will be the first and last thing people associate with your brand. ArnoldIT‘s staff of social media professionals also provide great tips on how to go about formulizing a social media strategy, because while your domain name is vital, it won’t matter unless people see it!

Chelsea Kerwin, May 31, 2013

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