Attensity Backtracks To SEO

November 21, 2013

While SEO is a game changer for companies in Internet searches, it is not as big of a major player as it used to be. The SEO Journal highlighted, “Attensity, Amdocs, TOA Technologies Provide A Glimpse Into The Future Through A Catalyst Demonstration At Tm Forum’s Digital Disruption 2013” and that came as a big surprise. Attensity is a respected and recognizable name, so why are they publicizing themselves in the SEO arena? Is the company struggling to brand its identity?

Anyway, Attensity was one of ten companies that collaborated on a demonstration to show the lifecycle of digital services from design to making a profit. There is a spiel about how it is important to understand a client’s needs and that big data analytics are part of that understanding process. The demonstration did point out that people who only use Twitter and Facebook to communicate with providers makes it hard to track data. Attensity has a product called Attensity Respond to translate social media data.

The article states:

“The Catalyst team demonstrated a new solution showing how to proactively monitor, detect and interpret technical device, data and network experience issues and drive effective issue resolution while also monetizing the collected data to drive smart cross/up sell across channels. The team followed the industry standards developed by TM Forum enhancing the Customer Experience Lifecycle Model.”

Attensity did show off a usable product, but the concentration of SEO is still bothering us. Does this relate to a bigger change that is on the horizon? If this is the case, it is a troubling idea.

Whitney Grace, November 21, 2013

Sponsored by, developer of Augmentext


One Response to “Attensity Backtracks To SEO”

  1. Catherine H van Zuylen on November 23rd, 2013 2:14 pm

    The SEO Journal just happened to pick up the press release, which doesn’t mention anything about SEO specifically.

    As the release says, Attensity, Amdocs and TOA delivered their live demonstration in the Customer Engagement and Analytics Forum. Attensity is still an enterprise software and services company specializing in customer experience management and customer intelligence.

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