Deep Mind: Google Search in Flux

January 28, 2014

I scanned the articles about Google’s purchase of Deep Mind, a UK smart software outfit. One interesting comment appears in “Does The Google Acquisition Of ‘Deep Mind’ Herald The End Of SEO As We Know It?” I noted this passage: “… this could be one of their biggest acquisitions that will change the way search works forever.”

Big name Googlers like Jeff Dean and Ray Kurzweil are rumored to be involved with the Deep Mind team.

The question for me is, “Has Google figured out that its search technology is not appropriate for today’s revenue generation goal?”

Google’s search system has become more problematic for those looking for specific information locked in the company’s indexes. If you have struggled to locate answers to queries such as “Ron Sacks Davis technical papers” or “Cuba Libre DC”, you may find the information in helpful.

Is Google a search engine? Perhaps those commenting about Deep Mind are identifying a deal that sheds light on the limits of 15 year old technology, the mobile revolution, and severe erosion of technical focus?

As Business 2 Community suggests, Google wants a cybernetic friend.

Stephen E Arnold, January 28, 2014


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