Search Vendors and SEO: None Is a Home Run Super Star

July 16, 2014

One of the ArnoldIT team located a link to a Web site analytic service called From the site, it is possible to enter a url and get some information, mostly without context, about a domain. Some of the numbers are confusing. I plugged in a number of enterprise search vendors’ domain names to see what the system would report. I have reproduced a table containing the field names and the values for Autonomy, BA Insight, Coveo, Endeca, Funnelback, Mindbreeze, Recommind, Smartlogic, and SurfRay. This list includes some well known companies like Autonomy and Endeca and some companies with average visibility. I also included some lesser known search vendors. The idea was to generate a comparative table with data points pertinent to some of the companies I follow.

You can work through the table or run your own reports. Several points jumped out at me:

  1. In terms of search engine optimization, Autonomy appears to have its paws on more key words than any of the other vendors in my test sample
  2. Three vendors have little Alexa presence according to the data; namely, BA Insight, Endeca, and SurfRay. I find that Endeca’s zero score an anomaly. I am not surprised at the inclusion of BA Insight and SurfRay.
  3. Funnelback has more educational backlinks and governmental backlinks than any other vendor in this sample. Perhaps Funnelback is aggressively pursuing these markets or the Australian government is linking aggressively to Funnelback? Funnelback is also the leader in page views, according to the report for this sample.
  4. The all important Google PageRank score gives Autonomy a seven rating. The vendor with the lowest PageRank score is SurfRay, a vendor that has an interesting financial and business history. Most search vendors achieve a respectable PageRank score of five. Two legal centric search systems garner a PageRank of six. Lawyers seem to have a gift of lingo approximating that of Autonomy.

I have a frozen Web site at The score for this site is comparable to the average search engine vendor in traffic and PageRank. I am not sure how valuable these SEO-centric reports are, but if you are a coming looking for sales leads, it might be easier to buy Google AdWords than to try to figure out how to reach today’s Web surfer.


Autonomy BA Insight Coveo Endeca Funnelback Mindbreeze Recommind Smartlogic SurfRay X1
Key Words in SERPs 1056 0 201 0 143 41 76 126 62 355
Google PR 7 5 5 6 6 5 6 5 4 6
Yandex CY 150 10 10 10 10 0 10 40 10 20
Google indexed 10.3 0 12.5 5.44 4.18 507 1.8 13.1 918 9.75
Quantcast rank 37.362 0 0 0 104.859 0 706.805 0 0 625.031
Alexa Rank 141.452 0% 557.525 0 349.195 440.065 600.586 449.451 0 444.193
Alexa Traff:Search % 35.50% 0 26.30% 20.90% 0.30% 0.80% 18.70% 32.90% 16.70% 9.80%
Alexa Traff:TimeOnSite 144 sec 59 sec 129 sec 223 sec 69 sec 216 sec 132 sec 194 sec 41 sec 163 sec
Alexa Traff:Bounce 57.90% 0% 64.60% 40.10% 62.80% 42.70% 52% 63.40% 61.10% 43.90%
Alexa Traff:PageV/User 2.4 1.7 1.8 3.9 4.9 2.3 220.00% 3.3 1.3 2.5
External BackLinks 102.66 11.991 34.022 43.486 1.212.796 4.037 28.666 5.277 4.28 25.913
Referring Domains 5.186 267 893 1.45 545 302 919 461 241 2.17
Indexed URLs 9.38 1.625 42.736 2.207 78.497 7.517 6.945 159.279 14.606 52.694
Referring IP addresses 3.832 238 678 1.245 481 224 718 339 204 1.887
Referring SubNets 3.298 230 613 1.127 446 201 651 315 186 1.647
Referring .edu Domains 122 1 6 32 21 2 6 3 0 15
.edu Backlinks 215 437 88 87 703.051 3 14 11 0 146
Referring .gov Domains 5 0 1 1 29 0 0 1 0 3
.gov Backlinks 19 0 10 3 23.209 0 0 1 0 16
Referring .edu Domains to main 47 0 5 24 4 1 5 1 0 6
.edu Backlinks to main 86 0 35 68 6 2 11 1 0 9
Referring .gov Domains to main 3 0 0 1 1 0 0 0 0 1
.gov Backlinks to main 15 0 0 3 2 0 0 0 0 4

Stephen E Arnold, July 16, 2014


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