Bing Search: Will It Be Forgotten
July 17, 2014
I read “Bing Implements ‘Right to Be Forgotten’ Ruling, Asks Applicants ‘Are You Famous?’” My reaction to is that search is Google. Microsoft wants to be compliant with the European Union. The Register took a different view of the situation. In a story “Forgotten Bing Responds to Search Index ECJ Rule: Hello? Remember Us?” People don’t want to be in the Google index but don’t seem to think about Bing index.
Microsoft wants respect. “Microsoft to Cut Up to 18,0000 Jobs over Next Year.” some of these soon0to-be-RIFed employees may create blogs and other online content. Microsoft executives may want to make some content about itself go away.
The comment by Daniel Ives, an analyst with FRB Capital Markets, explain the situation like this:
“Under the Ballmer era, there were many layers of management and a plethora of expensive initiatives being funded that has thus hurt the strategic and financial position the company is in, especially in light of digesting the Nokia acquisition,” says Ives. “Nadella is using today as an opportunity to make sure that Microsoft is ready and well positioned to embark on its next chapter of growth around mobile and cloud.”
What strikes me is that the observation can apply to Amazon and Google equally well. As these companies expand, generating new revenues and delivering meaningful profit becomes more and more difficult.
Microsoft’s plight may be a harbinger for other firms as well. Search is a bit of a muddle at Microsoft and time may be running out for Bing to become a substantial contributor to Microsoft’s financial position.
Stephen E Arnold, July 17, 2014