Stone Temple Consulting Creates Knowledge Panel to Test Google, Siri, and Cortana

October 24, 2014

The article titled The Great Knowledge Box Showdown : Google Now vs. Siri vs. Cortana on Stone Temple Consulting compares the capabilities of the three platforms with 3086 queries.

“This was a…knowledge box comparison, not a personal assistant comparison. For purposes of this study, a “knowledge box” or “knowledge panel” is defined as content in the search results that attempts to directly answer a question asked in a search query…”

The article provides a long list of the sort of questions posed to the three platforms and the ways that the different systems answered correctly and incorrectly. Knowledge boxes might appear in the form of a carousel (a set of images or info above the search results) or as step by step instructions (provided, for example, in response to a question about how to make a certain recipe.) Ultimately, the article found,

Google Now returns twice as many results as Siri and nearly three times as many results as Cortana. This is clear evidence that Google is much further down the path with this type of work than either Apple or Cortana.”

It also is important to mention that according to the article errors occur 15 percent of the time in the best system for mission critical situations. Hmmm.

Chelsea Kerwin, October 24, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

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