Free Book from OpenText on Business in the Digital Age
May 27, 2015
This is interesting. OpenText advertises their free, downloadable book in a post titled, “Transform Your Business for a Digital-First World.” Our question is whether OpenText can transform their own business; it seems their financial results have been flat and generally drifting down of late. I suppose this is a do-as-we-say-not-as-we-do situation.
The book may be worth looking into, though, especially since it passes along words of wisdom from leaders within multiple organizations. The description states:
“Digital technology is changing the rules of business with the promise of increased opportunity and innovation. The very nature of business is more fluid, social, global, accelerated, risky, and competitive. By 2020, profitable organizations will use digital channels to discover new customers, enter new markets and tap new streams of revenue. Those that don’t make the shift could fall to the wayside. In Digital: Disrupt or Die, a multi-year blueprint for success in 2020, OpenText CEO Mark Barrenechea and Chairman of the Board Tom Jenkins explore the relationship between products, services and Enterprise Information Management (EIM).”
Launched in 1991, OpenText offers tools for enterprise information management, business process management, and customer experience management. Based in Waterloo, Ontario, the company maintains offices around the world.
Cynthia Murrell, May 27, 2015