Solcara Is The Best! Ra Ra Ra!
June 15, 2015
Thomson-Reuters is a world renowned news syndication, but the company also has its own line of search software called Solcara Federated Search also known as Solcara SolSearch.” In a cheerleading press release, Q-resolve highlights Solcara’s features and benefits: “Solcara Legal Search, Federated Search And Know How.” Solcara allows users to search multiple information resources, including intranets, databases, Knowledge Management, and library and document management systems. It returns accurate results according to the inputted search terms or keywords. In other words, it acts like an RSS feed combined with Google.
Solcara also has a search product specially designed for those in the legal profession and the press release uses a smooth reading product description to sell it:
“Solcara legal Search is as easy to use as your favorite search engine. With just one search you can reference internal documents and approved legal information resources simultaneously without the need for large scale content indexing, downloading or restructuring. What’s more, you can rely on up-to-date content because all searches are carried out in real time.”
The press release also mentions some other tools, case studies, and references the semantic Web. While Solcara does sound like a good product and comes from a reliable new aggregator like Thomson-Reuters, the description and organization of the press release makes it hard to understand all the features and who the target consumer group is. Do they want to sell to the legal profession and only that group or do they want to demonstrate how Solcara can be adapted to all industries that digest huge information amounts? The importance of advertising is focusing the potential buyer’s attention. This one jumps all over the place.