Pew, Pew, Phew: Bad News for Real Publishers

July 15, 2015

I am not a real publisher. I am mostly retired. I live in Harrod’s Creek, Kentucky. Google thinks I am in Greenspring, Kentucky. The mail person thinks I live in Louisville. The newspapers to which I subscribe think I am Tyson Arnold. Tyson, as you may recall, was one of my prized boxers.

Publishers, in short, don’t know that my dog reads their dead tree outputs. Ah, the life away from the hustle, bustle, tweets, and Facebook posts of the major metropolitan areas.

But apparently, even here, where the AR 15s lay waste to the squirrels, news comes via means other than printed publications. Bummer.

Navigate to “New Pew Data: More Americans Are Getting News on Facebook and Twitter.” I like the sonance of the “new pew” juxtaposition. But, to business. The write up reports:

Facebook and Twitter users across all demographics are increasingly using the social networks as news sources, though they are seeking out different types of news content on each platform…

The article points to a Pew research report, which I don’t think I will scrutinize. (I have a juicy new document from Recorded Future and a couple of European Community reports about the Dark Web.)

You, gentle reader, should plan to scrutinize the data in the study. For me, the report is old news.

For publishers, the Pew data in the study are a knife to the heart. I saw knives plunged into these outfits’ torso years ago.

Everyone seems to recognize that “real publishers” may be facing some challenges when they try to pump up those revenues. The only outfits who seem to be unaware of their plight are—wait for it—the publishers themselves.

Okay, back to more substantive stuff, not “the real world impact of journalism.”

Stephen E Arnold, July 15, 2015


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