Real Journalists and Presstitution

July 24, 2015

I read and enjoyed an article for one word: “presstitute.” You can see the word in context in “Are Media Companies One Native Ad Away from Becoming Presstitutes.” Perhaps the word “native” is not clear? Inclusions, inserts, or paid advertorials will make the meaning of native clear.

The idea is that “real” journalists were before the eye opening days of yellow journalism were objective. Messrs. Pulitzer and Hearst were like Mark Zuckerberg and Larry Page more than a century ago.

Flash forward to the present and the “real” journalists are struggling to make their well honed business model work in a world of iPhones and Instagram.

Read the original essay. You get some dancing around the May pole, but the article is significant because of the word “presstitute” in my opinion. That’s a business model with legs. No comment about whether the legs are comely, hirsute, appropriate, or inappropriate from me, however.

Stephen E Arnold, July 214, 2015

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