Predictive Search Tries to Work with Videos
October 14, 2015
Predictive search is a common feature in search engines such as Google. It is more well-known as auto-complete, where based on spelling and keyword content the search engine predicts what a user is searching for. Predictive search speeds up the act of searching, but ever since YouTube became the second biggest search engine after Google one has to wonder if “Does Video Enhance Predictive Search?” asks Search Engine Watch.
Search engine and publisher of travel deals Travelzoo created a video series called “#zootips” that was designed to answer travel questions people might search for on Google. The idea behind the video series was that the videos would act as a type of predictive feature anticipating a traveler’s needs.
“‘There’s always push and pull with information,’ says Justin Soffer, vice president of marketing at Travelzoo. ‘A lot of what search is, is people pulling – meaning they’re looking for something specific. What videos are doing is more of a push, telling people what to look for and showing them things.’ ”
Along with Travelzoo, representatives from SEO-PR and Imagination Publishing also agree that video will enhance video search. Travelzoo says that video makes Web content more personal, because an actual person is delivering it. SEO-PR recommends researching keywords with Google Trends and creating videos centered on those words. Imagination Publishing believes that video content will increase a Web site’s Google ranking as it ranks media rich pages higher and there is an increase in voice search and demand for how-to videos.
It is predicted that YouTube’s demand as a search engine will increase more content will be created for video. If you understand how video and predictive analytics work, you will have an edge in future Google rankings.