Semantic Search: Yep, Everything You Need to Know about Semantic Search. Everything!

February 10, 2016

I love universals like “All men are mortal.” The problem is that there are not too many which click with me. I noted the write up “Everything You Need to Know about Semantic Search and What It Means for Your Website.” Very personal headline. I thought of my grandmother saying, “You should eat your spinach.” Yeah, right.

This write up is a search engine optimization take on “everything” about semantic search. Sure, there are some omissions, no code snippets, no examples of how to overcome computational bottlenecks, etc. But, hey, why quibble. This is 2016 and everything does not mean the “All men are mortal” reasoning. We are after clicks. We want sales leads. We want to be a maven.

The write up defines, illustrates with Google queries (getting smarter everyday, just maybe not with relevant results), dives into “ontology” with a diagram, gives a revisionistic glimpse of the history of semantic search, dips into the categorical affirmative barrel in “What Are All The Factors That Search Engines Use To Perform The Search?”, and offers an explanation of why semantic search is just better than old fashioned precision and recall. Oh, yeah. There is even a section which includes a superlative and this injunction:

Create high quality content.

Yep, eat your kale. Now.

If you want to become really good at semantic search, you may find that other information will be required. But, hey, this is 2016. Good enough is excellence. Close enough for SEO horse shoes is the name of the game.

Stephen E Arnold, February 10, 2016


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