Mastering SEO Is Mastering the Internet
May 5, 2016
Search engine optimization, better known as SEO, is one of the prime tools Web site owners must master in order for their site to appear in search results. A common predicament most site owners find themselves in is that they may have a fantastic page, but if a search engine has not crawled it, the site might as well not exist. There are many aspects to mastering SEO and it can be daunting to attempt to make a site SEO friendly. While there are many guides that explain SEO, we recommend Mattias Geniar’s “A Technical Guide To SEO.”
Some SEO guides get too much into technical jargon, but Geniar’s approach uses plain speak so even if you have the most novice SEO skills it will be helpful. Here is how Geniar explains it:
“If you’re the owner or maintainer of a website, you know SEO matters. A lot. This guide is meant to be an accurate list of all technical aspects of search engine optimisation. There’s a lot more to being “SEO friendly” than just the technical part. Content is, as always, still king. It doesn’t matter how technically OK your site is, if the content isn’t up to snuff, it won’t do you much good.”
Understanding the code behind SEO can be challenging, but thank goodness content remains the most important aspect part of being picked up by Web crawlers. These tricks will only augment your content so it is picked up quicker and you will receive more hits on your site.