IBM Uses Watson Analytics Freebie Academic Program to Lure in Student Data Scientists
May 6, 2016
The article on eWeek titled IBM Expands Watson Analytics Program, Creates Citizen Data Scientists zooms in on the expansion of the IBM Watson Analytics academic program, which was begun last year at 400 global universities. The next phase, according to Watson Analytics public sector manager Randy Messina, is to get Watson Analytics into the hands of students beyond computer science or technical courses. The article explains,
“Other examples of universities using Watson Analytics include the University of Connecticut, which is incorporating Watson Analytics into several of its MBA courses. Northwestern University is building Watson Analytics into the curriculum of its Predictive Analytics, Marketing Mix Models and Entertainment Marketing classes. And at the University of Memphis Fogelman College of Business and Economics, undergraduate students are using Watson Analytics as part of their initial introduction to business analytics.”
Urban planning, marketing, and health care disciplines have also ushered in Watson Analytics for classroom use. Great, so students and professors get to use and learn through this advanced and intuitive platform. But that is where it gets a little shady. IBM is also interested in winning over these students and leading them into the data analytics field. Nothing wrong with that given the shortage of data scientists, but considering the free program and the creepy language IBM uses like “capturing mindshare among young people,” one gets the urge to warn these students to run away from the strange Watson guy, or at least proceed with caution into his lair.
Chelsea Kerwin, May 6, 2016