Artificial Intelligence Spreading to More Industries

May 10, 2016

According to MIT Technology Review, it has finally happened. No longer is artificial intelligence the purview of data wonks alone— “AI Hits the Mainstream,” they declare. Targeted AI software is now being created for fields from insurance to manufacturing to health care. Reporter Nanette Byrnes  is curious to see how commercialization will affect artificial intelligence, as well as how this technology will change different industries.

What about the current state of the AI field? Byrnes writes:

“Today the industry selling AI software and services remains a small one. Dave Schubmehl, research director at IDC, calculates that sales for all companies selling cognitive software platforms —excluding companies like Google and Facebook, which do research for their own use—added up to $1 billion last year. He predicts that by 2020 that number will exceed $10 billion. Other than a few large players like IBM and Palantir Technologies, AI remains a market of startups: 2,600 companies, by Bloomberg’s count. That’s because despite rapid progress in the technologies collectively known as artificial intelligence—pattern recognition, natural language processing, image recognition, and hypothesis generation, among others—there still remains a long way to go.”

The article examines ways some companies are already using artificial intelligence. For example, insurance and financial firm USAA is investigating its use to prevent identity theft, while GE is now using it to detect damage to its airplanes’ engine blades. Byrnes also points to MyFitnessPal, Under Armor’s extremely successful diet and exercise tracking app. Through a deal with IBM, Under Armor is blending data from that site with outside research to help better target potential consumers.

The article wraps up by reassuring us that, despite science fiction assertions to the contrary, machine learning will always require human guidance. If you doubt, consider recent events—Google’s self-driving car’s errant lane change and Microsoft’s racist chatbot. It is clear the kids still need us, at least for now.


Cynthia Murrell, April 10, 2016

Sponsored by, publisher of the CyberOSINT monograph


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