Microsoft Looks Slightly Desperate Paying People to Use Edge and Bing
September 28, 2016
The article on Business Insider titled Microsoft Will Actually Pay You to Use Its Newest Web Browser shows the evolution of Microsoft’s program from using Bing Rewards to their own Microsoft Rewards. Originally, just using Bing could earn users points towards Starbucks, Amazon, and Hulu, to name a few. Microsoft is now rebranding and expanding the program to incentivize users to spend time on Microsoft Edge, the child of Internet Explorer. The article states,
So long as you’re actively using Microsoft Edge — defined as having the Edge window open and actually using it to browse the web…— you’ll accrue points that can be redeemed for prizes, up to 30 hours’ worth a month. While Windows 10 is on over 350 million active devices, the Edge browser hasn’t quite made the splash that Microsoft had hoped for. Current numbers place Edge usage at just over 4.2% of the overall browser market.
The article makes a point of mentioning that for this program to work for users, they can’t just have Microsoft Edge open. They also must use Microsoft Bing as their default search engine. Without that setup, no points for you. Some users might jump at the chance to get paid for doing practically nothing, but others might be less than willing to expose themselves to being tracked by Microsoft. Still others might wince at the idea of giving up their Google default. Microsoft Edge: the broke person’s Google Chrome.