HonkinNews for December 13, 2016, Now Available

December 13, 2016

This week’s HonkinNews reveals that Verizon still pines for the Yahoot. We report that Yippy and MC+A have parted company. MC+A unveils a new approach to enterprise search which goes beyond the now defunct and marginalized Google Search Appliance. The specter of change in the Army’s Distributed Common Ground System may translate to high powered professionals looking for new jobs. To help these capable individuals out, we reveal that Digital Reasoning, a 16 year old start up, is nosing into the FinTech market. For those without such juicy prospects, we highlight three actions an unemployed DCGS expert can take to produce some extra holiday cash. Words are dead. As proof, we point to a British university’s innovation that allows a person to search by drawing little sketches. There’s more as well. The seven minute program is available at this link.

Beginning on December 20, 2016, the first of three seven minute videos will become available. The program is “The Google Legacy.” The program highlights some of the findings from Stephen E Arnold’s monograph “The Google Legacy,” first published in 2004. Today’s Google is rooted in the technology implemented between Backrub and Google’s decision to embrace the Yahoo – Overture – GoTo “pay to play” business model.

On December 27, the second video becomes available. This seven minute program presents the key findings from Arnold’s second Google monograph “Google Version 2.0: The Calculating Predator.” Google’s love affair with analytics and Big Data presages the “revolution” which other companies are just beginning to adopt. The word “predator” in the title of the 2007 study, which is also no longer in print, reveals that Googzilla is a hungry beastie. Revenues are the important thing.

On January 3, 2017, the third and final video in this three part series goes live. “Google: The Digital Gutenberg” focuses on the role of Google as a creator of digital content. From machine generated dossiers of entities to the simple reports pumped out for AdWords’ customers, Google is the largest digital publisher in the world. That’s what responding to more than one trillion queries a year will deliver to one’s data center: Information and revenue.

Since announcing these videos, we have received requests for the monographs. Alas, the publisher who converted Arnold’s proprietary research into post embargo print copies has gone missing. We did locate the original slide decks used for briefings about each of these three monographs. If you are interested in a webinar (for fee, of course) write me at benkent2020 at yahoo dot com. The information is still relevant, particularly if one is trying to understand why Google has become a “me too” outfit now wrestling with innovation, its business model, and competitors intent on putting Googzilla in a zoo.

Kenny Toth, December 13, 2016


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