February 17, 2017
Online marketers are usually concerned with the latest Google algorithm, but Microsoft’s Bing is also a viable SEO target. Busines2Community shares recent upgrades to that Internet search engine in its write-up, “2016 New Bing Features.” The section on the mobile app seems to be the most relevant to those interested in Search developments. Writer Asaf Hartuv tells us:
For search, product and local results were improved significantly. Now when you search using the Bing app on an iPhone, you will get more local results with more information featured right on the page. You won’t have to click around to get what you want.
Similarly, when you search for a product you want to buy, you will get more options from more stores, such as eBay and Best Buy. You won’t have to go to as many websites to do the comparison shopping that is so important to making your purchase decision.
While these updates were made to the app, the image and video search results were also improved. You get far more options in a more user-friendly layout when you search for these visuals.
The Bing app also includes practical updates that go beyond search. For example, you can choose to follow a movie and get notified when it becomes available for streaming. Or you can find local bus routes or schedules based on the information you select on a map.
Hartuv also discusses upgrades to Bing Ads (a bargain compared to Google Ads, apparently), and the fact that Bing is now powering AOL’s search results (after being dropped by Yahoo). He also notes that, while not a new feature, Bing Trends is always presenting newly assembled, specialized content to enhance users’ understanding of current events. Hartuv concludes by prompting SEO pros to remember the value of Bing.
Cynthia Murrell, February 17, 2017