About.com Still Running Google Adwords

May 18, 2017

I read “After 18 Years, About.com Is Changing Its Name and Shutting Down Its Website — Its CEO Reveals How It All Went Down.” The main idea is that About.com, a weird list of curated sites by topics, is dead. However, I noted this ad on May 15, 13 days after the struggling About.com took a bullet for the good of current information.

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The ad appeared in a list of search results for sentiment analysis, not market sentiment analysis, but when someone is spending money to promote a terminated Web information service, that someone either is [a] blessed with oodles of cash, [b] oversees a crew of with it managers, or [c] does not know how to turn off Adwords.

Perhaps this approach to fiscal and marketing methods provides some insight into why the About.com Web site slumped to the moist early summer earth? Definitely a plus for the Google sales professional handling the dead company’s account.

Stephen E Arnold, May 18, 2017

Comments

One Response to “About.com Still Running Google Adwords”

  1. John on May 18th, 2017 2:52 pm

    Hi, nice about Adwords informative article ,,

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