Algorithms Are Getting Smarter at Identifying Human Behavior

June 19, 2017

Algorithm deployed by large tech firms are better at understanding human behaviors, reveals former Google data scientist.

In an article published by Business Insider titled A Former Google Data Scientist Explains Why Netflix Knows You Better Than You Know Yourself, Seth Stephens-Davidowitz says:

Many gyms have learned to harness the power of people’s over-optimism. Specifically, he said, “they’ve figured out you can get people to buy monthly passes or annual passes, even though they’re not going to use the gym nearly enough to warrant this purchase.

Companies like Netflix use this to their benefit. For instance, during initial years, Netflix used to encourage users to create playlists. However, most users ended up watching the same run of the mill content. Netflix thus made changes and started recommending content that was similar to their content watching habits. It only proves one thing, algorithms are getting smarter at understanding and predicting human behaviors, and that is both good and bad.

Vishal Ingole,  June 19, 2017

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