Google: Deprecation of Web Logs. Is It a Thing?

January 22, 2018

i don’t use Google’s publishing tools. Quite a few people do, but the company’s blogging platform has been lagging behind WordPress and some of the easy Web site builders like Squarespace, which makes blogging reasonably simple.

I noticed a deprecation of blog content when Google hid blog search on its Google News page. One has to run a query and then click to find the blog drop down. My hunch is that most people don’t bother. Some blogs are findable in the main Google Web search index if one uses desktop boat anchors to search Mobile doesn’t work that way. Mobile is for crunchy content. Quite a few bloggers pump out write ups that don’t fit the crunchy model.

T0day I read “Please Don’t Kill the Blogs.” The write up strikes me as a good rundown of the steps Google is trying to take on tippy toes.


Blog content is a legal swamp. Imagine you are a Googler talking with Chinese officials. The officials point out that Blogger has some “interesting” content. What does Google do? Tell the Chinese they have have to mend their ways? Nope. Google wants to make sure it is able to claw back into the Chinese market, hire engineers, do business without waiting for a government agency to flash a green light, and make money. Did I mention make money? Maybe China is not a factor. Plug in your favorite country which is taking steps to control content. Same issue. Same solution.

What’s the fix?

Kill the blogs. Who cares. The Huffington Post is killing their open content. That’s a precedent for the GOOG.

Google may find a way to make its blogs rise again. On the other hand, the liability on some of the “interesting” content may be too great for a fleet of Loon balloons to hoist the service to the heights.

From my vantage point in Harrod’s Creek, Google’s blogs may have outlived their usefulness. Hey, if you can’t find the search system for blog content, who really cares?

Do you miss Tecnorati blog search? Will you miss Google blogs?

Maybe the answer is the same for each question?

Stephen E Arnold, January 22, 2018


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