LinkedIn: Marketing Wackiness or Just Innovative Fishing?

January 23, 2018

I received an email from LinkedIn. This email, like many of the other group discussion topics, caught my attention. Here’s what I received this morning (January 22, 2018):

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The idea is for me to click on the link and view the “discussion.”

I did and saw this LinkedIn “posting” in a curated group. I am not sure what “curation” means, but it obviously permits sales pitches.

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This looks a bit like a news story. After reading it, I was asked to click a link in order to read the report about next generation search engines. I was curious because in 2015 I wrote “CyberOSINT: Next Generation Information Access” and want to learn.

Click I did. Here’s what Keshab Singa from Transparency Market Research Pvt. Ltd. displayed for me:

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Yep, a form. I plugged in data, expecting to see a link to download the report in which I expressed a desire to read.

What did I see? Here you go:

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Nothing. I plugged in the words “enterprise search” and again received no report.

Now, I am probably missing something.

But this type of marketing and the failure to deliver the information is something that should be filtered by the moderator of the LinkedIn group.

I guess everyone’s too busy making money and trying to cook up new ways to get the name of a person who is a LinkedIn member of a specific group.

Hey, why not write me an email. I will respond.

Taking this path guarantees that I will make fun of your approach in Beyond Search. Nice work. Lousy marketing.

Little wonder why some enterprise search vendors and “experts” are floundering. Why not label the topic “AI” and “Big Data” and move on?

Stephen E Arnold, January 23, 2018

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