The Old The Article Will Be Just a Click Away Ploy

March 31, 2018

I saw a link in one of my newsfeeds.

The starting point was a story called “8 Data and Analytics Trends to Watch” in a blog called SEOLand.in. The story ended about half way through. To see the rest of the story I had to click a link.

That second link sent me to “8 Data and Analytics Trends to Watch” on a site called Business2Community.com. The story ended about half way through. To see the rest of the story I had to click another link.

That link sent me to a MicroStrategy Web site at https://bit.ly/2ECzrtj. No story this time but I was invited to click a link in order to download a white paper.

I declined.

Several observations:

  • I wonder if anyone at these firms asked themselves this question, “How will people react to this play?”
  • I made a note about each of these sources. That note says, “Avoid these outfits.”
  • Perhaps each of these “real news” outfits should consider shifting to a consulting service along the lines of the GSR-type of outfit?”

Oh, the trends revealed were of little interest to the deadbeats and unemployed in Harrod’s Creek. A group of MBA students from the disgraced University of Louisville could have generated a comparable list of data and analytic trends. Scary intellectual parity.

Stephen E Arnold, March 31, 2018

Stephen E

Comments

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