Listening and Voice Search: A Happy Tech Couple

April 26, 2018

Voice search is the next big thing in the search industry. This is a pretty universally accepted trend among tech thinkers. With that in mind, it’s a good time to look at your own personal use and your business uses for search and inquire whether or not you are ready. Chances are, you aren’t. We learned more from a recent article in The Next Web, “By 2020 30% of Search Will Be Voice Conducted. Here’s What That Means for Your Business.”

According to the story:

“I would also invest in trying to get clients to review my restaurant on Yelp and Tripadvisor so that when people click through, they will see relevant and recent information on my restaurant. If I were providing services, I would make an effort to get listed in Yelp and Google My Business to increase my chances of showing up.”

Another big way to prepare that experts are recommending is to think about SEO in a totally different way. The way we search through our fingertips and through our voiceboxes are totally different. In short, we tend to say less than we type when searching so SEO will have to be even more precise than before.

However, “Amazon’s Alexa Had a Flaw “That Let Eavesdroppers Listen In” reminds Beyond Search that in order to answer a question, the devices have to listen. Amazon’s Alexa had a “flaw” which allowed third parties to use the device like an old school “bug.” According to the write up, Amazon fixed this problem.

How many other always on listening devices are just listening, analyzing, and sending data into a federated database?

Toss in online search and cross correlation, and one has an intriguing way to gather intelligence.

Stephen E Arnold, April 26, 2018


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