Visual Social Media Gaining Traction Outside US

June 22, 2018

Text-based social media tools, such as Twitter and Facebook remain the kings of social media in English-speaking countries like the United States and Great Britain. However, this is not the case around the world, where visual social media tools are overtaking them. We learned more from a recent ZD Net story, “What’s Driving Middle East’s Rush to Social Media?”

According to the story, Facebook is very popular in Saudi Arabia and UAE, but Snapchat, Instagram and the like are absolutely exploding.

“However, in some Middle East countries, Facebook use has dropped substantially, by up to -20 percent, since 2013. Reasons for this decline aren’t clear but may include privacy concerns and preferences to use newer and more visually orientated social networks.”

The Middle East is not the only place where visual social media is really gaining traction. The marketing world is already hip to this trend. Many wise ad agencies and brand-centric marketers are touting the power of visual social media to construct a company’s narrative and brand. This is not just a blip on a radar, but a global phenomenon that is poised to leave text-based social media in the dust. Keep your eyes peeled as this trend catches on across other nations and businesses.

Patrick Roland, June 22, 2018

Comments

One Response to “Visual Social Media Gaining Traction Outside US”

  1. fewhacks.com on July 1st, 2018 2:48 am

    So this can be the way to have that we want online.

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