Google Creates Analytical Office Suite

September 26, 2018

Enterprise office systems are big investments for companies. During their yearly budget meetings, they need to justify expenses and one way to do that is with analytics. According to CNBC, “Google Will Now Show Bosses If Employees Are Actually Using Its Apps.” Google has a new tool for its G Suite office productivity apps. The new tool allows companies to record how the productivity apps are being used. The G Suite features Gmail, Docs, Sheets, and Slides. It is very similar to Office 365 or Open Office. The new G Suite tool is called “Work Insights” and shows how employees are using an app and if some products require more training.

“The tool will track adoption at a team level (aggregated at 10 people or more), so an admin can see which business groups are using which tools: Admins will also be able to see which teams are collaborating, whether through overlapping usage of documents, or meetings held through Google’s Hangouts chat and video tool. ‘This insight can help executives identify opportunities to strengthen collaboration and reduce silos,’ Google says in a blog post introducing the tool.”

Currently the “Work Insights” feature is only in beta and is similar to Microsoft’s own Workplace Analytics feature. Google’s G Suite has four million users compared to Microsoft’s Office 365, 135 million users. Google has a long way to go to gain further adoption into businesses, but if they offer a cheaper plan and better insights into technology adoption and how it is being used. Is Google copying Microsoft? Yes, but not enough to cause a copyright violation.

Whitney Grace, September 26, 2018

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