IBM Watson: Amping Up Its Marketing with Hockey Harmony, Earthquake Coping, and World Surf League Insights

October 25, 2018

IBM’s dip in revenues may have contributed to the step up in IBM Watson marketing. The Beyond Search goose noted several interesting examples. These are long on assertions and short on facts about training time, cost, and support. But, hey, this is marketing in 2018, so the approach can be a bit like the two step on Dancing with the Stars.

ITEM ONE: Influential, a company using IBM Watson to power its revenues, has hired a new business officer. Andrew Pelosi (does the name sound familiar?) will be go to smart software champion. His preparation for the job? VP of biz dev at the World Surf League. Sounds like a good fit.

ITEM TWO: What do you do when an earthquake strikes your child’s school? The correct answer, “Trust IBM Watson.” Yep, IBM is in the earthquake amelioration business. “When an Earthquake Hits, Watson Solution Helps Schools Cope” reveals:

“Frida [a Watson powered solution] mitigates natural disasters by combining emergency data with AI technology using IBM IoT platform, Watson Studio, and Watson Services,” said Lin Ju, Watson Studio senior development manager at IBM Canada Lab who led the team. “For our proof of concept, we focused on earthquakes in schools, but this solution can be applied to other areas.”

Rest easy. Frida Watson will help schools cope. Parents? Maybe.

ITEM THREE: How will a company manufacturing athletic gear find a sports personality? The answer, as you might have guessed, is IBM Watson. According to “Fizziology Employs Watson Linguistic Analysis to Match Endorsing Athletes”:

In Fizziology’s endeavor, which it says is the first brand-to-celebrity matching employing the supercomputer’s linguistic analysis, Watson examines the social media posts of a given brand’s fans to determine the personality traits they assign to the brand, as well as the traits indicated by the athletes’ own posts. In both cases, the posts were made to Facebook, Twitter and Instagram.

Do athletes write their own social media posts? My hunch is, “Maybe.” If this is true, Watson will extract from a PR person’s posts the data needed to perform a match. Watson has many talents, including figuring out an athlete’s Closeness, Curiosity, Self Expression, and Harmony score. Yep, hockey players in the Harmony department.

Ah, IBM Watson. Interesting stuff.

Stephen E Arnold, October 24, 2018


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