Mobile Search: Pervasiveness Arrives

December 13, 2018

If you want to order a pizza, there is an app for that. If you want to shop for clothing, there is an app for that. If you want to design an app, there is an app for that and if you want to search on your mobile device you have to use an app…until now. VentureBeat shares that there is a new way to search on mobile devices without having to open an app: “SwiftKey Now Lets You Search The Web From The Android Keyboard App.”

SwiftKey, a Microsoft owned company, invented a new way to search on mobile devices, specifically Android phones. The SwiftKey is a keyboard app that allows users to type quicker on touch screens and now they can search the Internet directly from the keyboard. SwiftKey also users predictive analytics to make suggestions and they can swipe over letters instead of having to individually touch them. It is powered by Bing search, not a surprise.

“The update seems to be mostly about enabling users to share content they find on the web without having to switch between multiple apps on their phone. For example, you can search for local restaurants inside SwiftKey and give friends recommendations by screenshotting, cropping, and sharing the results. Or let’s say a friend sends a message asking you to look into some flight options for an upcoming trip. Rather than switching from WhatsApp to Google or SkyScanner, you can simply bring up the little toolbar at the top of the keyboard, enter your flight criteria, and share what you find through WhatsApp without leaving the service.”

Another handy feature is if a user types in a URL into the search box and takes them directly to the Web site over a search results list.

The SwiftKey is competition for Google’s GBoard. It streamlines mobile search by taking out some of the clunky steps, but it is going to have issues before it is perfected.

Whitney Grace, December 13, 2018

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