Amazon Fear: A New Marketing Hook for Google and the Softies

January 14, 2019

With the Amazon AWS bulldozer grinding away, some animals are fleeing the crushing power of the machine. Others are adopting a different tactic. “At NRF 2019, Microsoft Azure and Google Cloud Platform Court Retailers Wary of Amazon” explains that their services offer a quiet place in the jungle.

The write up explains:

Retail is one of the few industries where AWS isn’t likely to have a huge lead. That reality means Google and Microsoft can pitch their AI and cloud wares to a receptive audience.

Will Google and Microsoft adopt the IBM FUD approach? Will retailers who want to sell to the federal government become more flexible when Amazon’s GovCloud becomes more dense?

DarkCyber anticipates changes which will pose considerable hurdles to Google and Microsoft as places to sell and relax in the Amazon rain forest.

Stephen E Arnold, January 14, 2019

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