Gartner Does the Gartner Thing: Mystical Augmented Analytics

February 19, 2019

Okay, okay, Gartner is a contender for the title of Crazy Jargon Creator 2019.

I read “Gartner: Augmented Analytics Ready for Prime Time.” Yep, if Datanami says so, it must be true.

Here’s the line up of companies allegedly in this market. I put the companies in alphabetical order with the Gartner objective, really really accurate BCG inspired quadrant “score” after each company’s name. Ready, set, go!

BOARD International—niche player
Birst—niche player
Domo—niche player
GoodData—niche player
IBM—niche player
Information Builders—niche player
Logi Analytics—niche player
Looker—niche player
MicroStrategy—challenger
Microsoft—leader
Oracle—niche player
Pyramid Analytics—niche player
Qlik—leader
SAP—visionary
SAS—visionary
Salesforce—visionary
Sisense—visionary
TIBCO Software—visionary
Tableau—leader
ThoughtSpot—leader
Yellowfin—niche player

Do some of these companies and their characterization—sorry, I meant really really objective inclusion—strike you as peculiar? What about the mixing of big outfits like IBM which has been doing Fancy Dan analytics decades before it acquired i2 Ltd. Analyst’s Notebook? I also find the inclusion of SAS a bit orthogonal with the omission of IBM’s SPSS, but IBM is a niche player.

That’s why Gartner is the jargon leader at this point in 2019, but who knows? Maybe another consulting firm beating the bushes for customers will take the lead. The year is still young.

Stephen E Arnold, February 19, 2019

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