Google and Identity Management

April 17, 2019

Google kills products. More than 100 since I did my last count. With that fact in mind, I read a second time “Google, Hyperledger Launch Online Identity Management Tools.” At first glance, the idea of a slightly different approach to identify management seems like a good but obvious idea. (Does Amazon have thoughts about identify management too?)

The write up explains:

Google unveiled five upgrades to its BeyondCorp cloud enterprise security service that enables identity and access management for employees, corporate partners, and customers.

Google wants to be the go to cloud provider of identity management services. Among the capabilities revealed, Google’s Android 7 and higher can be used as a two factor authentication dongle.

However, in the back of my mind is the memory of failed products and Google engineers losing interest in certain projects. No promotion, no internal buzz, then no engineers. The Google Search Appliance, for example, was not a thriller.

The idea that Google can and does lose interest in projects may provide a marketing angle Amazon can exploit. If Amazon ignores this “short attention span” issue, perhaps other companies will be less reluctant to point out that talk and a strong start are not finishing the race.

Stephen E Arnold, April 17, 2019

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