Amazonia for July 1, 2019: The Firecracker Edition

July 1, 2019

Quite a flurry of partner, integrator, and consultant news in the last seven days. DarkCyber was unfamiliar with some of these outfits. If you take the known partner names, circle the wild and weird ones, one or two on your list will be generating significant sums as the Bezos bulldozer grinds forward. Not much speed, but the bulldozer has torque. Lots of torque.

Amazon Visual Search

Few people pay much attention to the number of people running queries on Google for products. In 2002, Google commanded about 90 percent of the search traffic as other Web search system collapsed. Numbers like the rock solid estimates in DarkCyber’s weekly Factualities write up are hard to obtain and validate. Chatter suggests that Amazon now dominates product search. That’s bad, bad news for the Google. The early “Froogle” fizzled. Amazon is now the search engine millions of people rely upon for basic product information. There are reviews, and many are bogus. But there are often numerous reviews and a careful reader can figure out what a product’s attributes are. Plus there are pictures. Yeah, about those pictures. Forbes, the capitalist tool and “real news” outfit published “Why Amazon’s Visual Search Could Eliminate Keywords For Online Retail.” The article suggests that the Google may be behind the curve in visual search. Perhaps the Google should buy Pinterest? DarkCyber learned:

Earlier this month, Amazon announced its sizable investment in visual search, which gives users the ability to search by picture. Through this new feature called “StyleSnap” on the Alexa app, users can replicate their favorite fashion simply by uploading a photo and letting artificial intelligence technology deliver the most relevant products to their search.

We noted this statement:

This news follows a trend that has been a long time in the making. And of course, Pinterest which rolled out its visual search feature back in 2015, has been capitalizing on this computer-vision technology for some time by attracting users and providing an excellent user experience.

The Google is tallying a number of high profile challenges. Forbes seems to have added visual search to the list. Google was the leader in search. Amazon may be poised to capture the traffic and the advertising dollars.

Amazon AW SAI

DarkCyber thinks this sequence of letters may be pronounced “aw, see.” The explanation of the enhanced smart software appears in “AWS Enhances Deep Learning AMI, AI Services SageMaker Ground Truth, and Rekognition.” These are important gears in the Amazon “policeware” machine. We noted this competitive statement in the write up:

The other major cloud players have services similar to Rekognition. Microsoft Azure’s Computer Vision service offers a comparable set of features. Like Rekognition, it is not available in every region. Google’s Vision API is available globally, but only works images, not on full video.

But neither Google nor Microsoft can match the addition of dozens of cyber security services. Maybe the Department of Defense will notice the absence of these functions from the Microsoft Azure offering?

Therefore, “aw see” Amazon is differentiating itself from some of its competition. That may be ground truth which only some procurement officers “Rekognize.”

AWS Management Tools for Corporate Customers

One of the hassles of the Amazon AWS system is that it is lacking in the management tools behavioral deportment category on an enterprise system report card. Not exactly an F, but a D, maybe a C minus. There are signals that AWS is trying to grow up—at least a little bit.

Amazon Web Services Rolls Out Control Tower and Security Hub, Courting Big Business Customers” says:

Amazon Web Services on Monday night announced the general availability of AWS Control Tower and AWS Security Hub, aiming to make it easier for corporate customers to set up, secure and monitor cloud environments.

Instead of getting whacked with a telephone-style quota exceeded penalty, AWS will provide a tools so customers can plan. Maybe not long term, but at least avoid a threshold sticker shock. You can get additional details from the Amazon blog in a post written by a person with an absolutely marvelous name, Rodney Bozo.

AWS Security Services Push: Why?

If you want to know about Amazon’s security services, you can dive into “AWS Security Hub Aggregates Security Alerts and Conducts Continuous Compliance Checks.” A reasonable question is, “Why are numerous vendors using AWS to deliver difficult-to –differentiate cyber services?” It is not a US only push. We learned:

AWS Security Hub is available … in US East (Ohio), US East (N. Virginia), US West (N. California), US West (Oregon), Canada (Central), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Paris), and South America (Sao Paulo), with additional regions coming soon.

This week’s partner run down features a number of security related announcements. That’s interesting, but the announcements must be viewed in the context of this story: “AWS S3 Server Leaks Data from Fortune 100 Companies: Ford, Netflix, TD Bank.

What’s the story about Amazon AWS security? DarkCyber has a webinar which answers this question in part. For more information, write us at darkcyber333 at yandex dot com.

AWS Internet of Things Services

CloudTweaks published a pro-AWS write up about the bulldozer’s AWS solutions. We learned:

The most secure and best way to ensure all data is processed and stored is to redirect all device topics data to an SNS which is designed to handle data flood processing, ensuring that incoming-data is reliably maintained, processed and delivered to the proper channel. To make it more scalable, multiple SNS topics, SQS queue, Lambda for a different/group of AWS device topics can be used. One should consider storing the data in safe-storage like a Queue, Amazon Kinesis, Amazon S3, and Amazon Redshift before processing. This practice ensures no data loss due to message floods, un-wanted exception code or deployment issues.

Now you know why Amazon is working with educational institutions like George Mason University not too far from a three letter agency to teach the lingo of Amazon. Otherwise, much of the jargon is incomprehensible, which is great news for consultants, advisors, and mid tier consulting firms looking to make a buck.

Plus, there are some equally incomprehensible diagrams. Amazon has arrived in the big time it seems.


A Sampling of AWS Partner, Integrator, and Reseller Announcements

The DarkCyber team is unfamiliar with many of these firms. It seems obvious that the Amazon “bus” is picking up passengers as it follows behind the Bezos bulldozer. Quite a few of the ride alongs are wearing “cyber security” logos.

  • Blue Hexagon unveils native deep learning-powered threat protection platform For Amazon Web Services. Source: Digital Journal
  • Coupa Expands its service line up on Amazon. The idea appears to be designed to provide more control over the costs of Amazon services, a business which Amazon appears to find attractive. Source: Business Insider (sometimes free, sometimes paywalled. Go figure.)
  • Fortinet has readjusted so that its WAF-as-a-Service is available via Amazon Web Services. Source: Yahoo
  • Gigamon has announced the GigaVUE Cloud Suite with Amazon virtual private cloud traffic mirroring service. Source Finanzen
  • JASK delivers enhanced cloud workload traffic security visibility with Amazon Web Services or ECWTSV. Very catchy. Source: Digital Journal
    Read more:
  • McAfee (the security outfit, not the person avoiding certain government authorities) has announced a compliance service called MVision Cloud. This is available on AWS. Source: Register Herald
  • Nubeva Prisms TLS (SSL) decrypt solution supports Amazon virtual private cloud traffic mirroring. Enterprises using Amazon Web Services can now acquire keys and decrypt mirrored traffic. Source: Globe News Wire
  • NeuVector has announced a run-time container security service for AWS Cloud. The service integrates with apps on AWS EKS, AWS ECS and AWS App Mesh. Love those acronyms. So clear and easily differentiateable. Source: MarketWatch
  • Rapid 7 Insight now integrates with the AWS Security Hub. Source: MarketWatch
  • Rite Aid becomes a pick up partner. Order online. Go to a brick and mortar store to get the Amazon goodies. No drone needed. Source: GeekWire
  • Riverbed brings cloud and enterprise network traffic analysis to AWS. Source: Digital Journal
    Read more:
  • Sumo Logic has launched a global threat benchmarking service for AWS. Source: Business Insider
  • Vectra has introduced the first network threat detection and response solution in Amazon Web Services. Source: Finanzen
  • VoiceFoundry – and I quote from the Business Insider “real news” story: “VoiceFoundry, an SDP-accredited Amazon Connect consulting partner and reseller and provider of enterprise cloud-based contact center solutions with a unique focus on customer engagement, today announced with Service Management Group (SMG), a global customer experience management firm, the release of VoiceFoundry Post-Call Survey powered by SMG AgentTrack for Amazon Connect.” The full write up can be found at this link.
  • Wallarm states that it has achieved advanced technology partner status in Amazon Web Services. If you are not familiar with this firm, the company Wallarm focuses on automated protection of Web sites, micro services, and APIs running on public and private clouds. Source: Virtual Strategy

Stephen E Arnold, July 1, 2019


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