Google: Help the GOOG Find Your Business with the Help of Search Engine Optimization

July 11, 2019

One can buy Google ads. That may help.  But if you just want to create a listing for your business, you may have to do a bit of work. If your business does not come up in a Google query, that business may be missing out on sales. That’s called leaving money on the table. Not much fun DarkCyber thinks.

Well, there’s a fix. Just point your browser to this write up:

What do you do if Google My Business doesn’t understand your business? Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.

No kidding. That an SEO friendly title.

The write up points out this easy fix:

Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

Yep, Google is helpful. But not as helpful as hiring an SEO expert. There’s nothing like a “real” news story with substantive information. Fascinating. As Google’s results become less and less relevant to a user’s query, the SEO crowd wants to ensure that your business can be found even if the query is not relevant to your business. That’s just “good” business in SEO land.

Stephen E Arnold, July 11, 2019

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