Amazon Rolls Out an Online Data Market

November 21, 2019

Here is some interesting news from Amazon Web Services. Inside Big Data reports, “Introducing AWS Data Exchange.” Third-party data has become integral to the processes of research, analytics, and machine-learning models for businesses and academic institutions, but the process of tapping into that data has been cumbersome and time-consuming. Organizations have had to establish and manage relationships with disparate data providers, and those providers have had to invest fortunes in marketing and technology to reach and serve customers. The AWS Data Exchange brings all these processes together on Amazon’s cloud platform. This will bring welcome simplicity to data providers and consumers alike while positioning AWS as an indispensable resource.

Oracle has a data marketplace too.

Through the AWS Marketplace, customers will be able to subscribe to popular data providers including Reuters (news data), Change Healthcare (healthcare transactions and claims), Dun & Bradstreet (global business records), Foursquare (location data), TruFactor (anonymized consumer data), and Pitney Bowes (demographics). Clearly, these data vendors represent a diverse assortment of data types to meet a wide range of needs. The API also integrates into certain third-party analytics platforms, like Databricks and Deloitte’s ConvergeHEALTH Miner. See the write-up for more on each of these resources. We also learn:

“Prior to subscribing to a data product, customers can review the price and terms of use that providers make publicly available. Once subscribed, customers can use the AWS Data Exchange API or console to ingest data they subscribe to directly into Amazon Simple Storage Service (Amazon S3) to use across the broadest and deepest portfolio of cloud services in AWS. Each time a provider publishes a new revision of their data, AWS Data Exchange notifies all subscribers via an Amazon CloudWatch Event, allowing them to automatically consume new revisions in their data lakes, applications, analytics, and machine-learning models running on AWS. Data subscription costs are consolidated in customers’ existing AWS invoice. Additionally, customers can ask their data providers to deliver their existing subscriptions to them using AWS Data Exchange at no cost. This enables customers to use AWS Data Exchange to consume all their third-party data in the AWS cloud using a single API. AWS Data Exchange also makes it easy for qualified data providers to securely package, license, and deliver data products to millions of AWS customers worldwide. AWS knows that customers care deeply about privacy and data security. AWS Data Exchange prohibits sharing sensitive personal data (e.g. personal health information) as well as any personal data that is not already lawfully and publicly available.”

The exchange also lets data providers publish their data on their terms, including private offers and custom terms for certain customers. They have the ability to review use cases and manage compliance needs, and will receive daily, weekly, and monthly reports on subscription activity. Perhaps most welcome to some, AWS will manage billing, collection, and secure data delivery. This development will make a big difference for many organizations; Amazon must be pretty pleased with itself.

Cynthia Murrell, November 21, 2019

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