Kitty Hawk: Dreaming Is Different from Doing When One Seeks Management Guidance

December 4, 2019

I read in the capitalist’s tool this story: “Inside Larry Page’s Turbulent Kitty Hawk: Returned Deposits, Battery Fires And A Boeing Shakeup.” The business story as a business school case study is an interesting journalistic niche.

The main idea is that Larry Page, founder of Google and all-around business Lionel Messi, has scored an own goal with its flying car business. Kitty Hawk has suffered a couple of minor setbacks; for example, battery fires and disenchanted supporters.

To add insult to injury, Forbes, the capitalist’s tool, sagely observes:

Kitty Hawk’s promise to bring personal flying to the masses has failed to take wing yet amid technical problems and safety issues with Flyer and unresolved questions about its practical use, according to four former Kitty Hawk employees who were among six who spoke to Forbes on the condition of anonymity due to non-disclosure agreements.

Yep, management of a science club project underscores the difference between thinking about a flying car and actually building one are different. Just a tiny bit.

Which company can “save” Kitty Hawk. What about Boeing (the 737 Max outfit) for business guidance?


Something a Hollywood screenwriter might struggle to conceive. Faulty software and burning batteries managed by Boeing and Google.

Here’s a summary of this interesting case study from the hollows of Kentucky: Another Googley DNW or “did not work.”

Stephen E Arnold, December 4, 2019


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