Amazon and Microsoft: Different Ways to Leverage $1 Billion

January 17, 2020

Author and big gun Brad Smith, president of Microsoft, allegedly wrote “Microsoft Will Be Carbon Negative by 2030.” To achieve this goal, the company will spend $1 billion dollars. Okay, that appears to work out to $8.3 million per month for 10 years. That’s about 11 Azure Cognitive S4 transactions. Impressive. I suppose it depends on one’s point of view. From the PR perspective, this is probably a decent billion. From other points of view, one’s mileage may vary.

Now contrast this Microsoft $1 billion with Amazon’s. Dark Cyber noted “During Bezos Visit, India minister Says Amazon’s $1 Billion Investment Is No Big Favour.” The write up states something that is a PR downer:

Amazon and Walmart’s Flipkart are facing mounting criticism from India’s brick-and-mortar retailers, which accuse the U.S. giants of violating Indian law by racking up billions of dollars of losses to fund deep discounts and discriminating against small sellers. The companies deny the allegations.

Amazon’s reaction? Read on:

Bezos said on Wednesday [January 15, 2020] Amazon would invest $1 billion to bring small businesses online in the country, adding to the $5.5 billion the company had committed since 2014.

Stepping back, Microsoft is going for good ink. Amazon seems to be going after what may be the second or third largest market in the world for Amazon services and battery powered Ring doorbells.

Interesting uses of $1 billion.

Stephen E Arnold, January 17, 2020


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