HPE Signals That Its Channel Partners Cannot Move Product and Services

April 27, 2020

I was not surprised when I worked through “HPE Outlines Additional Channel Partner Relief Measures.” The language of the write up worked overtime to dodge the basic message: Channel partners cannot move HPE’s products and services.

This is a surprise?

The write up explains:

The HPE Partner Ready program has suspended revenue target thresholds so partners can keep their eligibility for the 2021 program, as well as Aruba’s Partner Ready for Networking Program.

and this:

HPE Financial Services has also allocated $2 billion towards helping customers and partners. Initiatives include providing liquidity for buying partners, virtual solutions for partner enablement, and hybrid IT solutions for partners and customers.

or this:

HPE aims to provide liquidity to partners, particularly in North America and Europe through early pay discount terms and factoring terms. The company has not stated whether these also apply to Asia Pacific partners. The company has also suspended or reduced strategic development initiative targets in most geographies – however, this incentive does not apply to partners in Asia Pacific and China (APAC). Hybrid IT solutions for partners and customers include the free-of-charge use of remote server management Integrated Lights-Out Advanced. It will be offered free for the remainder of 2020. Additionally, HPE is working to support service provider partners by providing increased business continuity services to customers, via a centralised Spotlight page on Cloud28+.

The angles of this particular nine-ball pool game are challenging.

But taken as whole cloth, the moths appear to be ruining the fabric in which HPE wanted to craft a new prom gown.

What will the HPE partners’ wear? Maybe Amazon AWS or Google Cloud t shirts?

Stephen E Arnold, April 27, 2020


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