Content Marketing: The Faux Monte

May 8, 2020

I wrote about the SEO hustle email I received on April 30, 2020. That email became the subject of the conversation I had with the former CIA professional, Robert David Steele. He interviewed me and posted the video from his Web site PhiBetaIota.net. You can view the video at this link. In this post, I want to call attention to the SEO expert’s example blog content, thoughtfully provided by an individual named Christian Arriola and using the alias of a person named Jeffrey Garay. The blog in question is part of a kitchen remodeling business doing work in Pearland near Houston and Allen near Dallas.

The blog post is “How to Get Your Dream Kitchen Remodel Without Breaking the Bank.” Here’s an example of the content which the outfit Woobound wanted to provide to Beyond Search / DarkCyber:

When you have an excellent suggestion of what you desire, take a seat and also write a great breakdown of jobs that you desire finished. You do not need to be technological and also you do not need to make use of building terms yet simply state all the important things you desire a service provider to do and also bid. It can be as easy as: eliminate all existing floor covering and also closets; mount brand-new floor covering, cupboards, kitchen counters, sink as well as home appliances per the strategy; paint; attach sink pipes; as well as mount brand-new lighting fixtures.

It appears that the connection between Beyond Search / DarkCyber is that the root “techno*” appears in the paragraph above and some of Beyond Search / DarkCyber’s more than 18,000 articles. I may be missing other, more sophisticated connections, but on the surface, the idea that kitchen remodeling and the topics in Beyond Search / DarkCyber are tenuously related. Oh, wait, I do cover cyber crime, perhaps that is the hook?

The blog features some broken image links, an 888 number to contact the firm, and a content pool exactly one post deep.

My concern about search engine optimization’s latest “trick” is that some people will accept this “link trade” or “backlink” pitch.

Meaningless links are not helpful to a user. We will be monitoring this ploy because deception is a precursor of cyber crime. Our objective is to take a close look at this faux monte. What we see so far is not appealing; in fact, one of the DarkCyber team used the term

Stephen E Arnold, May 8, 2020

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