Adulting at Facebook: Filtering Government Generated Content

June 5, 2020

Facebook may have realized that certain nation states are generating weaponized content. My goodness, what an insight, what a flash of brilliance, what a realization about the world of adults! DarkCyber noted “Facebook to Block Ads from State Controlled Media Entities in the U.S.” The write up reports:

Facebook said Thursday (June 5, 2020) it will begin blocking state-controlled media outlets from buying advertising in the U.S. this summer. It’s also rolling out a new set of labels to provide users with transparency around ads and posts from state-controlled outlets. Outlets that feel wrongly labeled can appeal the process.

Some government professionals in Sweden were hip to state actors using social media ads for state owned purposes about a decade ago. Facebook just got the memo maybe? The article adds:

The purpose of labeling these outlets is to give users transparency about any kind of potential bias a state-backed entity may have when providing information to U.S. users.

How many users of social media know that some content is “real,” and other content is “pay to play”? Not too many. DarkCyber has picked up hints that fewer than five percent of online content consumers can figure out provenance as a concept, let alone identify wonky information and data. Infographics? Hey, looks like real numbers, right?

The key point is that adulting is arriving a day late and a dollar short. Does anyone care? Sure, some people. But decades into the Wild West of weaponized content, information and data, slapping an index term on a content object is similar to watching the ocean liner sailing toward the horizon. Missing the boat? Yep.

Stephen E Arnold, June 6, 2020


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