Crazy Enterprise Search Report: Sketchy Astounding Info PLUS a Free Consultation
June 1, 2020
This week’s crazy enterprise search report is titled “Enterprise Search Market: Global Industry Analysis 2020-2026 by Types, Applications and Key Players.” The content seems to be a rehash, reprint, or repositioning of the weird Covid and enterprise search market report. The DarkCyber team did a little poking around, and it appears the “author” of this report is using free news release services. As we have noted in our previous crazy ESR market stories, the companies covered are a fruit salad. Elastic is left out; Concept Searching is included. Also rans like Expert System, IBM, and SAP are included. The others? Well, each company uses “enterprise search” in its marketing material. That is close enough for horse shoes for this report.
But the real plus is that after you buy the multi thousand dollar report, the buyer gets “free consulting.” From whom? Not revealed? On what? Not disclosed. How good? Not addressed.
Some people must buy these reports. Google believes these news releases are “real news.” Well, that’s a plus. If one is not in Google, one does not exist, right. That’s a bit like the market for enterprise search when Elasticsearch is a click away. The data in the report? Maybe a Hopf fibration calculation gone awry? Maybe Dr. Hopf (were he alive) would award an “A” for effort?
Stephen E Arnold, June 1, 2020
Bloomberg on Trump and Twitter: News or Advice from Left Field?
June 1, 2020
I read “Twitter-Trump Spat Signals New Chapter for Social Media.” News, Dear Abby, or a wanna be consultant CxO memo? The write up has a news hook: “Twitter Inc. added a fact-check warning label to two of president’s posts about mail-in voting. In response, Trump threatened in a set of tweets Wednesday to “strongly regulate or close” down social-media platforms.”
What’s interesting about the write up is that the “news” story shoots into an interesting direction: Consulting and legal advice combined in one “real news” story:
Now, with another presidential election just months away, they made a calculated gamble that it was time to take a stand. It will be hard to retreat from here. When the dust settles, Trump’s threats will likely be seen as political theater without any lasting ramifications for Twitter’s business. Technology companies will challenge the president’s executive order in court on the grounds he can’t unilaterally change precedent without Congressional approval.
Is this Bloomberg’s official position? Nah, that would imply accountability for using news as a platform for a well written blog type commentary. The “author” has an email address, but Bloomberg adds:
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Fascinating. “Real news” with advice, a slightly “annoyed parent” tone, and a disclaimer. Hey, we published this, but we are not really backing up the writer or the content. Are we on the “Verge” of a new type of “real news”?
There you go.
Stephen E Arnold, June 1, 2020
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