Search for Shopping: Still Room for Improvement

July 7, 2020

Targeted advertising is not the only way retailers can leverage all that personal data users have been forking over. Retail Times reports, “Findlogic Announces the Launch of AI-Powered Virtual Shopping Assistant, Lisa.” Lisa, huh? I guess Findlogic pays no heed to concerns around “female” virtual assistants. That tangent aside, the AI-powered tool is meant to reduce frustration for online shoppers and, in turn, facilitate to more completed sales. Writer Fiona Briggs tells us:

“Lisa returns on-site search based on an individual shopper’s buying intent signals in the context of a broad set of learnt user behaviors. This allows the solution to personalize results for each shopper, delivering more accurate search returns that connect customers to a desired product faster, moving them along the sales funnel and increasing conversion rates. By intelligently applying understanding to on-site search, Lisa helps shoppers better navigate product category or brand searches, which means that, rather than returning hundreds of options, the solution uses skills to refine results to bring shoppers to the exact product they are looking for quicker. Lisa also incorporates machine learning capabilities which allow it to learn and understand a shopper’s preferences and apply them to search, offering up personalized recommendations, which ranks the products the shopper is most likely to choose at the top of the list of results. Lisa also offers up intelligent ways to refine searches for generic keywords, using the application of a skill that then asks the user a set of questions to progress their search based on their individual requirements.”

Findlogic’s UK director emphasizes companies that put effort into getting shoppers to their websites in the first place are let down by traditional, keyword-based search systems that frustrate some 41% of potential customers. The company is betting this AI that can understand “intent” will change that. Based in Salzburg, Austria, Findlogic was founded in 2008.

Cynthia Murrell, July 7, 2020


One Response to “Search for Shopping: Still Room for Improvement”

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