Amazon and Toyota: Tacoma Connects to AWS

August 20, 2020

This is just a very minor story. For most people, the information reported in “Toyota, Amazon Web Services Partner On Cloud-Connected Vehicle Data” will be irrelevant. The value of the data collected by the respective firms and their partners is trivial and will not have much impact. Furthermore, any data processed within Amazon’s streaming data marketplace and made available to some of the firm’s customers will be of questionable value. That’s why I am not immediately updating my Amazon reports to include the Toyota and insurance connection.

Now to the minor announcement:

Toyota will use AWS’ services to process and analyze data “to help Toyota engineers develop, deploy, and manage the next generation of data-driven mobility services for driver and passenger safety, security, comfort, and convenience in Toyota’s cloud-connected vehicles. The MSPF and its application programming interfaces (API) will enable Toyota to use connected vehicle data to improve vehicle design and development, as well as offer new services such as rideshare, full-service lease, proactive vehicle maintenance notifications and driving behavior-based insurance.

Are there possible implications from this link up? Sure, but few people care about Amazon’s commercial, financial, and governmental services, why think about issues like:

  • Value of the data to the AWS streaming data marketplace
  • Link analytics related to high risk individuals or fleet owners
  • Significance of the real time data to predictive analytics, maybe to insurance carriers and others?

Nope, not much of a big deal at all. Who cares? Just mash that Buy Now button and move on. Curious about how Amazon ensures data integrity in such a system? If you are, you can purchase our 50 page report about Amazon’s advanced data security services. Just write darkcyber333 at yandex dot com.

But I know first hand after two years of commentary, shopping is more fun than thinking about Amazon examined from a different viewshed.

Stephen E Arnold, August 20, 2020

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