Google Decides It Is Time To Play Cards

September 8, 2020

Innovation is part of Google’s mantra. Alphabet Inc. never stops developing ideas, especially when it comes to improving its trademark product: search. Mobile search and having seamless access between mobile and desktop devices is a key selling feature. Google decided to improve its activity cards feature says Engadget in the article, “Google Promises Better Search Results For Recipes, Jobs, And Shopping.”

The activity cards feature allows users to continue searches they started on mobile devices. The feature works like this:

“Let’s say you’re looking for iPad accessories. The shopping card will display products that you’ve been researching, and even some that you haven’t explicitly searched for. If they were featured in a review or a guide, Google might surface them in the card. That could help you to compare all of your options and reach a decision.

The jobs card could make it easier for you to keep on top of new openings in your field. It’ll display relevant job listings that have popped up since you last searched, so you don’t necessarily have to trawl through the same ones over and over.”

The recipe cards work similar by keeping content on searched for recipes updated. The activity cards act like personalized RSS feeds centered on specific topics: jobs, search, shopping, and recipes. They offer a unique and customizable browsing and search option.

However, their subject reach is limited. Dozens of other apps provide the same service, but they are not limited to four topics. The only special thing about Google’s activity cards is the Google name.

How about customizing activity cards so Google users can get the most out of this feature.

Whitney Grace, September 8, 2020


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